Meet the Team- Pete Amenda, VP of Product Development

Pete Amenda-VP of Product Development

Pete Amenda-VP of Product Development

Vision. Forge. Affect… these are the hallmarks of Küryakyn’s NXT 25 program. After leading the design and manufacturing of aftermarket parts and accessories for the motorcycle industry for the past 25 years, Küryakyn plans to accelerate into the next 25 years and beyond. Product line expansion, an aggressive rally schedule, increased advertising and a host of other initiatives have already begun, including some strategic staffing. Leading this charge is the addition of industry veteran Pete Amenda to the team.

“For a product-driven company like Küryakyn, bringing Pete in with his skillset, background and personality, we will see a significant impact in the growth and culture of our company on multiple levels,” notes company president Holger Mohr. “It’s also not every day you get the chance to intertwine a lifelong passion into your everyday routine, but he is a true enthusiast as well. We have the perfect candidate for this critical position with Pete.”

Most recently the VP of Marketing for S&S Cycle where he led or supported numerous new product development and commercialization efforts that resulted in significant product line growth in the American V-Twin performance parts market. Amenda’s career has spanned three decades on both an OEM and aftermarket level. Along the way, he has held leadership roles in retail, distribution and manufacturing, including production and general management, brand, product & channel marketing, new product development and strategic planning. Besides S&S Cycle, notable previous positions include manufacturing area manager for Harley-Davidson, Screamin’ Eagle performance parts category manager, and VP of Marketing & Portfolio Management for Custom Chrome.

“Küryakyn believes motorcycles aren’t simply a means of transportation, but rather a representation of a person’s very identity,” says Amenda. “I certainly agree with this philosophy and really look forward to working with the creative minds on this team to help accelerate Küryakyn’s continued growth for the next 25 years.”

In addition to having a true passion for the product, Amenda’s combination of professional experience and education (Executive MBA from Kellogg Graduate School and BS in Industrial Engineering/Management Science from Northwestern University), made him the obvious choice, according to Mohr. “We were lucky to get Pete… and this is only the beginning!” Project NXT 25 calls for Küryakyn to aggressively grow, effective immediately.

Key positions available at the Wisconsin-based aftermarket giant include product designers and engineers in the R&D department, marketing & creative positions, sales, accounting, admin, IT and purchasing. If you think you have what it takes to be part of the NXT 25 initiative, check out

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