A Look Back at the 75th Annual Sturgis Motorcycle Rally



We had our largest presence to-date at the 75th annual Sturgis Rally – more than 6,000 sq. ft. of product and installation bays

The Sturgis Motorcycle Rally is in the rearview, and the 75th Anniversary was most definitely a year to remember for Küryakyn. Just prior to the rally we inked a landmark sponsorship deal with the Sturgis Buffalo Chip, which marked the largest agreement of its kind between an aftermarket motorcycle parts manufacturer and the legendary campground. An estimated 800,000 bikers made their way to the annual Black Hills bash to salute the Sturgis Rally’s 75th birthday, and we had a blast catching up with old friends, meeting new friends and painting the town Küryakyn red! We can’t wait for the 2016 iteration, but first let’s take a look back on a Sturgis Rally to remember.

Motorcycles As Art: The Naked Truth
Our presence at the Buffalo Chip during the 75th also included supporting Michael Lichter’s annual effort to showcase the top bike builders in the world. The annual “Motorcycles As Art” exhibit is a favorite among rally attendees, and this year did not disappoint as “The Naked Truth” exposed dozens of gorgeous two-wheeled specimens in raw, bare-bones beauty.


World-renowned moto-photographer Michael Lichter introduces this year’s Motorcycles As Art exhibit to attendees of the Buffalo Chip’s annual Industry Party

















2015 Sturgis FXR Show
On Sunday Sturgis City Park was the site of the 2015 Sturgis FXR Show, an annual cult favorite among the FXR faithful. With more than 100 bikes lined up in the Sturgis sun, there was definitely enough classic eye candy on hand to please any moto-enthusiast. Küryakyn has been supporting this event for the past few years, and this year Crusher Performance also stepped up to support this grassroots Milwaukee iron showcase.



A custom FXRT entry running the Küryakyn Smoke L.E.D. Taillight Conversion


The timeless hot rod-styled Küryakyn Hypercharger Air Cleaner on this clean candy-apple red FXR



A clean FXR entry sporting the classic Küryakyn ISO-Grips


Plenty of donations poured in for the FXR Show prizes – including the Crusher Maverick Air Cleaner












Easyriders and Road Iron Bike Show
Just west on Lazelle that same afternoon, the Easyriders and Road Iron Magazines Bike Show was held at the Easryriders Saloon. All entrants displayed some amazing builds that ran the gamut from bagger to pro street to chopper, and Crusher was on hand to supply gift certificates to the winners. The eclectic mix of customs kept the Easyriders courtyard abuzz all afternoon.



Easyriders and Road Iron held their shows simultaneously for an eclectic mix of tail-dragging baggers and custom chops


TOL Designs scored a trifecta: 1st place in the Radical Bagger, Best Bagger, and Old School classed at the Easyriders/Road Iron Show


The Easyriders Best of Show selection was a crazy, unique custom hardtail chopper that defies physics


The “Star-Trike” — literally where no (other) man has gone before on a motorcycle













8th Annual Sturgis Buffalo Chip’s Legends Ride
One of the highlights of this year’s rally was taking part in the annual Sturgis Buffalo Chip’s Legends Ride. Küryakyn was thrilled to be part of this amazing event that benefits the Black Hills Special Olympics. With major star power ranging from famous builders to big screen personalities, the ride brings out the true generosity of the biker culture. We can’t wait to see what next year brings.


Buffalo Chip emcee Chris McGee (center) kicks off the Legends Ride ceremony with Kuryakyn VP of Brand Management Steve Veltri (left) and President Holger Mohr (right)

2015 Legends Ride

Küryakyn VP of Brand Management Steve Veltri signs the custom Epiphone guitar prior to the auction


The stars of the show – the Black Hills Special Olympians take the stage in Deadwood

Bikes line the staging area outside of the Silverado-Franklin Hotel & Casino

Bikes line the staging area outside of the Silverado-Franklin Hotel & Casino


John Shope congratulates the winning bidder on the Dirty Bird Concepts Indian Chieftain - sold for $62,000

John Shope with the winning bidder on the Dirty Bird Concepts Indian Chieftain – sold for $62,000














Perewitz Custom Paint Show
Later that week on Wednesday the Perewitz Custom Paint Show took over Easyriders Saloon. The pictures below hardly do justice to the amazing artistry on display. We sponsored the Perewitz show at Daytona Bike Week, which featured some amazing builds so we knew what to expect. We didn’t think it was possible, but the Sturgis crop of custom-painted iron proved to be equally as jaw dropping.

First place in the Perewitz Sturgis Custom Paint Show

First place in the Perewitz Sturgis Custom Paint Show

The Crusher Velociraptor Air Cleaner spotted in the show

The Crusher Velociraptor Air Cleaner spotted in the show


Küryakyn Alley Cat Air Cleaner on a custom Kawasaki Vaquero

Throwing a nod back to the choppers of the '70s

Throwing a nod back to the choppers of the ’70s


A fine example of the custom paint jobs on display














Lakota Heritage Ride
Wrapping up our sponsorships at the 75th was a great ride for an even better cause – Throttle Girl’s Lakota Heritage Ride hosted by the Buffalo Chip. Hundreds of bikers came together as the week wound down to raise money for the Pine Ridge Reservation’s nonprofit organization One Spirit.


Throttle Girl with the children of the Pine Ridge Reservation of the Lakota Tribe


2015 Lakota Heritage Ride

The Kury Crew with Throttle Girl back at The Chip


Throttle Girl and co. explain the reason behind the mission









Kury Crew members Tammie, Will and Chris, along with all ride participants, left their handprints on the Lakota teepee as a symbol of unity


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